top of page


Dana-co Core Values
Dana-co Unstoppables


Dana-co’s heart is rooted in the design of lingerie enhanced by unique talent, forward-thinking vision and commitment to the creation of a better product.

Our brands of intimate apparel target the upper tier of the market and continually attracts a devoted following of consumers who know Dana-co to be synonymous with distinction.



Dana-co is a well-established, highly successful designer, importer and marketer of better women’s intimate apparel. The Company enjoys a solid reputation among retailers as a leading design resource in its product categories, which include women’s foundations, underwear and select daywear items. Dana-co has become renown in the industry for superior

fit, luxuriously high-quality fabrics and construction, and innovative design concepts.


Based in New York City, Dana-co is run by a team of professionals whose careers have taken them among some of the most successful organizations in the global intimate apparel industry. Under this leadership, the Company has experienced rapid sales growth since its inception in 2001 and currently sells to an array of better department and specialty stores including Nordstrom, Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s, Dillard’s to name a few.


Dana-co holds the exclusive license for the Natori brand, one of the most artistic and essential brand names in luxury intimates. In addition, the Company holds licenses for various sub-brands of Natori, including Josie Natori. In 2014, Dana-co launched household brand Skarlett Blue.



Dana-co is a privately held company created back in August of 2001. Today, Zvi Ertel presides as President and Chief Executive Officer overseeing all daily operations. The Company focuses on the production of bras and underwear.


Dana-co continuously builds relationships and unites with overseas factories to maintain the highest standards of quality. The Company currently staffs an office in Hong Kong with a fully dedicated quality control team. This ongoing partnership allows Dana-co to increasingly grow production while meeting its own strict codes of excellence.



At Dana-co, we have found that our shared ability to weather changes in the marketplace, remain flexible and diverse, and stay focused on the human factor driving our industry has proven a successful strategy in our ever-changing world of consumer apparel. We see the woman behind the product, anticipate her desires, and provide her with the exceptional pieces she expects from an intimate apparel brand.

bottom of page